B. Natural Apparel is a natural beauty promotions company headquartered in Atlanta, Georgia. If you have any questions or comments, please send an email to customerservice@bnaturalapparel.com.
The concept for B. Natural Apparel began in 2005, around the time that I started my transition from relaxed hair to natural hair. I decided to move to Atlanta, Georgia, from Houston, Texas, and wondered if I would be able to find someone to do my hair in Atlanta for a decent price. I was moving to Atlanta without a job and basically only had enough money to survive for three months. Getting my hair done did not quite fall into that budget. I found myself angry that I HAD to get my hair done every month and a half, then stopped and realized that it was a choice that I made. I felt like I was being forced to get relaxers, when, in reality, it was a conscious decision. As I continued thinking, I also realized that the black culture is one of the only, if not THE only, culture that systematically puts chemicals in our hair on a regular basis just to change the texture. I questioned why we feel the need to cover up the hair that naturally grows from our scalp. Not only do we feel the need to do it, we feel like we have to do it. I decided that I had an option and was not going to do it anymore. After my epiphany, I decided to come up with a way to promote the acceptance of our own natural beauty. Our natural hair is often viewed negatively, even by members in our own culture. My goal is to help break down these stigmas and allow people to embrace their hair in its natural state. I also want to empower women to love who they are naturally, without all the glitz and glamour that money can buy. Hence, B. Natural Apparel was born. The company officially launched in 2007, promoting natural beauty one shirt at time! Thank you for checking out the website, and feel free to email me with any questions, comments, or concerns.
Always B. Natural,
Joy Diggs
Owner
jdiggs@bnaturalapparel.com